What can we learn about local neighborhoods from a (virtual) ride in the Google Van?
Sunday, March 17, 2013
12:00 pm - 1:00 pm
Candice L. Odgers (Associate Professor of Public Policy, Psychology and Neuroscience)
The recent Google sponsored initiative ¿More than a Map¿ has inspired researchers, policy makers and app developers to leverage Google API tools to solve local community problems. With the support of a Google Faculty Research Award, our team developed an instrument (the SSO i-Tour: Systematic Social Observation Inventory ¿ Tallying Observations in Urban Regions) for conducting virtual systematic social observations of the neighborhoods where the 2232 children in our ongoing longitudinal study live. This talk will describe how we used Google Street View and related tools to capture key neighborhood features, including: signs of disorder, decay, safe play areas, safety and income inequality. The possibilities and challenges that accompany the use of online mapping information within social science research will be discussed alongside key findings from our ongoing research.