Pratt Professional Masters Seminar Series
Friday, September 20, 2013
4:00 pm - 5:00 pm
Fitzpatrick Center Schiciano Auditorium
Shiva Kommareddi, CoreCompete
Shiva brings to CoreCompete 20 years of experience at the intersection of Analytics, Enterprise Technology and Marketing Strategy. His dual passions are: to create financial value for our customers through the application of analytics and building an organization that is uniquely positioned to serve our clients in the area of analytical services. Shiva has previously worked with leading retailers, CPG and Hi-Tech Manufacturers and Banks in the areas of Marketing Effectiveness, Merchandising Optimization, Category Management, Supply Chain Optimization and Risk Management. Prior to founding CoreCompete in 2012, he was responsible for product strategy and product management at SAS Institute. In this position he managed the global team responsible for product strategy and product management for Customer Analytics, Integrated Marketing Management, Price Optimization, Risk & Compliance, Performance Management, solutions across Retail, CPG, Banking, Insurance and Communications industries. During this time, he led collaborations with several large retailers and financial services firms to foster customer led innovation initiatives. He has graduate degrees from the Indian Institute of Management, Bangalore and the University of Pittsburgh and an undergraduate degree in Engineering from Osmania University, India. He lives in Raleigh, NC.