Pratt Professional Masters Programs Seminar Series
Friday, January 16, 2015
4:00 pm - 5:00 pm
Fitzpatrick Center Schiciano Auditorium
Melissa Katrincic, Digital Consultant and Entrepreneur
Melissa Katrincic is a digital marketing leader with eighteen years¿ experience, comprehensive of agency and client-side leadership positions and with expertise in consumer products, healthcare, pharmaceutical and financial industries. Melissa graduated with a degree in Physics and minor in Astrophysics from Bryn Mawr College. After realizing that a PhD in Physics was not her passion, she began a career in technical consulting as a java developer. During her tenure at Cambridge Technology Partners, Melissa focused on meeting the business needs of the new digital landscape. Progressing into roles as digital project manager, Melissa was responsible for establishing digital business strategies for her clients. Melissa went to serve as director of program management at Digitas Health in downtown Philadelphia where she managed an agency with annual revenues of $8-10 M and a team of 40+ employees. In 2006 Melissa became head of digital marketing and e-Commerce at Burt¿s Bees. During her tenure, she established the brand in the digital space including the company¿s global presence, CRM implementation and social programs. After Burt¿s Bees, Melissa started a successful digital consulting business and served as director of digital at POZEN, a local pharmaceutical company. Her most recent endeavor is as CEO and President of Durham Distillery, a craft gin and liqueur distillery that is set to open in downtown Durham in Spring of 2015.