An Entrepreneur's Journey
Friday, January 20, 2017
4:00 pm - 5:00 pm
Fitzpatrick Center Schiciano Auditorium
Melissa Katrincic, CEO & President of Durham Distillery
Melissa Katrincic is a digital marketing leader with 18+ years of experience, comprehensive of agency and client-side leadership positions and with expertise in consumer products, healthcare, pharmaceutical and financial industries. Melissa graduated with a degree in Physics and minor in Astrophysics from Bryn Mawr College. After realizing that a PhD in Physics was not her passion, she began a career in technical consulting as a java developer. During her tenure at Cambridge Technology Partners, Melissa was introduced to a wide variety of industries but all were focused on meeting the business needs of the new digital landscape. Progressing into roles as digital project manager, Melissa was responsible for establishing digital business strategies for her clients. As digital marketing came into its own in the 2000s, Melissa held significant roles with Digitas Health as well as Wyeth (now Pfizer). Moving to Durham in 2006, Melissa became head of digital mmarketing and e-Commerce at Burt's Bees. During her tenure, she established the brand in the digital space including the company's global presence, CRM implementation and social programs (product ratings and reviews, Facebook, YouTube, Twitter and a private online social community site for loyalists). After Burt's Bees, Melissa started a successful digital consulting business. Her most recent endeavor is as CEO and President of Durham Distillery, a craft gin and liqueur distillery operating in Downtown Durham.